1 Create new products or services, 2 Increase product prices, 3 Gain share in fast growing market 4 Gain market share from promotion and price discounts. 5 Bolt on Acquisitions to boost growth, 6 Attract new customers to the market 7 Gain market share through incremental innovation, 8 Large transformational acquisitions 9 More or repeat purchases by existing customers Choose FOUR of the above growth drivers that are least likely to be sustainable or successful and state your reasons behind your choices. (1B. 4 marks) Questions 2 - 13 marks (M&A Strategy) 2A. In an M&A transaction, the potential target could take one of the 3 different approaches to solicit interests from potential buyers. They are "Discrete", "Controlled" and "Competitive Auction". Discuss the potential advantages and disadvantages of the "Competitive Auction approach". If the current owner of the target is still about mid-40s years-old and intends to stay involved with the business, after the sale, what would be his preferred approach? Would he or she prefer to be paid in cash or through a share swap? Explain your reasoning. (2A. 6 marks) 2B. A frequent acquirer of companies has determined that potential sources of synergies with the target companies are most attractive when they (1) have the highest probability of success, (2) can be attained in shortest period of time and (3) require the lowest additional investments needed. Rank in terms of attractiveness the following 6 potential areas of synergy (1 being most attractive and 6 being the least)