$1$

Creative Execution Has Separation of the Message and the Execution

$6$

Creative Execution Is Appropriate for the Target the Audience

Creative Execution is Appropriate for the Media Vehicle

Creative Execution is Truthful and Tasteful

Creative Execution

is Clear and

Convincing

Creative Execution

Is Consistent with the Marketing Strategy

Match each of the options above to the items below.

The animated gelco persuades the consumer to contact GEICO and purchase the brand.

The animated Geico is quite humanized and sweet, speaking in a slightly exotic but very easy$-$to$-$understand voice and language that does not confuse or intimidate the buyer.

The Geico is advertised repeatedly on TV$.$ Then, after the consumer is familiar with the multidimensional ad$,$ the same ad is alred on the radio, allowing the listener to fill in the visuals, and in print allowing the observer to fill in the Geico's voice and accent.

The Geico is neither offensive to consumers nor does he tell them anything complicated or inaccurate.