$1.$ Critically evaluate Hotel Elegante$$s distribution strategy. Is it appropriate? Can you think of any other GDS strategies which Hotel Elegante might embrace or should be considering in light of emerging technologies?

$2.$ How customer centric is Hotel Elegante$$s approach towards distribution?

$3.$ How can Hotel Elegante evaluate each distribution channel and measure its contribution to its bottom line? Create a measurement scorecard that can be used by company leaders to monitor the performance of each distribution channel

$4.$ Which distribution channel needs the most attention and why? Does Hotel Elegante need to be concerned with channel conflict $($i$.$e$.$ one or more channels cannibalizing or taking business away from other channels$)?$

$5.$ Are travel agents still important to Hotel Elegante? Going forward, what type of relationship should Hotel Elegante have with travel agents? What role should they play? Should Hotel Elegante continue to pay travel agent commissions? Why or why not?