$1.$Critically examine the alternative approaches of 'standardisation' and 'customisation'

in relation to international marketing

Within your answer you are required to recommend and justify the most appropriate

approach for an organisation.

$2.$ Critically discuss approaches to undertaking international marketing research to help your an organisation evaluate potential international market opportunities.

$3.$ Critically evaluate FOUR different market entry methods. For each method you must consider any potential barriers to entry, cost implications, risks and issues relating to control. Based on these, you must recommend and justify the most appropriate method for an chosen organisation to use to launch a product in a new territory

$4.$ Critically evaluate the impact of social and cultural differences in relation to the development of international business strategy by an organisation. You are required to use examples and relevant theory to support$$your$$answer$.$