Question: 1 . Customer _ _ _ _ _ _ _ _ is the extent to which a firm fulfills a customer's needs, desires, and expectations.

1. Customer ________ is the extent to which a firm fulfills a customer's needs, desires, and expectations.
2. Marketing encourages research and ________, the development and spread of new ideas, goods and services.
3._____________ means that the cost of a product goes down as a company produces larger numbers of it.
4.________ refers to the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
5.________ is the managerial process of developing and maintaining a match between an organization's resources and its market opportunities.
6.________ means that a firm has a marketing mix that the target market sees as better than a competitor's mix.
7.________ means trying to increase sales of a firm's present products in its present markets.
8. Rising costs and inflation are part of the uncontrollable ________ environment.
9. A country's emphasis on its own interests before everything else is known as____
10. Generation X refers to those born ______________

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