Question: 1. Customer delight is achieved when______________ > ________________________. 2. . The customer lifecycle consists of customer ___________, ____________, and _____________. 3. Tide just developed a

1. Customer delight is achieved when______________ > ________________________.

2. . The customer lifecycle consists of customer ___________, ____________, and _____________.

3. Tide just developed a commercial explaining the benefits of the product. The commercial was very informative. It provided information on how to use the product, showed examples of a customer using the product, and the results. This type of advertising is considered. (3pts)

A. Affective B. Standard C. Cognitive D. Customer Driven

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