$1$d

Objective: Explain the driving forces, implications, and critical success factors of the business environment.

Mindset: Understand strategy$-$related concepts including driving forces, implications, and success factors of the business environment.

Instructions

In Chapter $2$ of your textbook, you read about the history and current situation of the Eastman Kodak Company. Use the information you have learned to address the issues that surfaced in this case.

Review Chapter $2$ of the textbook by Coulter.

Help with:

$1.2-3$ page paper responding to the questions related to this case on p$.49.$

Case #$1$ Out of Focus $-$ This Strategic Management in Action case can be found at the beginning of Chapter $2$

$2.$ Using Figure $2\mathrm{.}3,$ describe the con$-$text facing Kodak. Focus especially on describing the driving forces that are affecting the photographic film industry and the implications of these driving forces.

$3.$ Again, using Figure $2\mathrm{.}3,$ does Kodak have what it takes to succeed in light of this context? Explain

$4.$ What ethical and social responsibility issues do you think Kodak faces as it struggles? What can it do to ensure that it$$s meeting its responsibilities.

$5.$ Wow would proponents of the I$/$O view analyze this case? How about proponents of the RBV$?$ How about proponents of the guerrilla view.