1. Data, both qualitative and quantitative, is raw and unprocessed.

True

False

2. Information is aggregated and organized data that is processed, summarized, tested, and visualized.

True

False

3. Insights result from analyzing information.

True

False

4. Insights and information are the same.

True

False

5. The shift in emphasis from data-centric to audience-centric reporting means that the emphasis in planning the reports is no longer on the information.

True

False

6. To report insights, researchers must combine their knowledge of business with their intimate knowledge of the research sponsor-manager gained while conducting the research.

True

False