1.

David needs a new laptop which has enough power and memory to handle different types of statistical models, whereas his friend Justin needs a new laptop so he can actually have fun in life by watching basketball and Netflix. In terms of needs, Navid's is utilitarian and Justin's is hedonic.

Group of answer choices

True

False

2.

Which of the following is an example of cross-shopping?

Group of answer choices

You purchase cleaning supplies for your roommate, while he or she purchases groceries for you

You purchase food at Walmart but paper towels at the grocery store

You buy a $1,000 smartphone every couple years, but when it comes to clothes, you never spend more than $30 for a pair of jeans

3.

Unorganized retailing is best described as:

Group of answer choices

When a retailer is being inefficient in its operations

When a supermarket fails to keep its product shelves organized

A retailer that is lacking higher-level employees like supervisors and managers

Small, independent neighborhood retailers which are typically located in developing countries such as India

4.

A retailer's mission statement is essentially:

Group of answer choices

A statement that identifies the retailer's objectives/goals and who its target market is

A statement that identifies the retailer's competition and how it plans to compete with them

A list of 3-5 statements that identify the retailer's objectives/goals and who its target market is

A statement that is required by law to be displayed on all product packaging