Question: 1. Define knowledge management and explain three significant ways in which it contributes to the better performance of a firm. (8 marks) 2. Explain two

1. Define knowledge management and explain three significant ways in which it contributes to the better performance of a firm. (8 marks) 2. Explain two disadvantages of secondary data ( 2 marks) 3. Explain how a database reduces data redundancy and how data access can be improved (6 marks) 4. Discuss any two useful information needed by managers for decision making which can be obtained from the marketing knowledge component of the marketing management information system. (4 marks) 5. Explain the first stage in the marketing research process (3 marks) 6. What is a research brief? (2 marks) 7. What are the two issues to be considered in the preparatory stage of the research brief (5 marks) 8. Discuss any five stages of a research proposal (10 marks) 9. Every organization needs information for strategy, planning and operations to enable decision making. Mention five elements information requirements depend on. (5 marks) 10. Mention any five components of the Management Information System

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