Question: 1 . Define M . M . Lafleur s product offering across all three levels of a product ( Hint: think core, expected, and augmented

1. Define M.M. Lafleurs product offering across all three levels of a product (Hint: think core, expected, and augmented product). At what product level do you think M.M Lafleur provides the most value to the customer? Why?
2. How does M.M. Lafleur segment the market? (Hint: Consider more than just demographic factors!)
3. Which of the four market targeting strategies is M.M. Lafleur using to target their customers?
4. What strategies should M.M. Lafleur pursue to grow the company?

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