Question: (1) Define problem recognition. Show how problems can arise. Give a brief example to illustrate the problem recognition process. (2) Consider the process that you

(1) Define problem recognition. Show how problems

(1) Define problem recognition. Show how problems can arise. Give a brief example to illustrate the problem recognition process. (2) Consider the process that you used to choose one brand over others during a recent purchase. Based on the description, can you identify the decision rule (such as compensatory and non-compensatory decision rules) that was most likely employed

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