1. Define reverse marketing. Discuss how it fits in with the outsourcing decision.

2. What are the sources of complexity in your own life? Take a few minutes to map out your past week. Where did you spend your time? How much time did you waste dealing with complexity? Describe at least one thing you could do to reduce the costs of complexity in your own life.

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Reverse Marketing Reverse marketing refers to a strategy where the focus shifts from businesses reaching out to potential customers to customers activ... View the full answer