Question: 1. Define techniques of enhancing memory structures with real life examples. Discuss how each type of memory can be used in the development of an
1. Define techniques of enhancing memory structures with real life examples. Discuss how each type of memory can be used in the development of an advertising strategy. (2.5+2.5)
2. Body Shop, a company known for its Organic and authentic skin care products, introduced a line of detergents for clothing. How can the company use stimulus generalization to market these products? Is instrumental conditioning applicable to this marketing situation? If so, how? (3+2)
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