1. Define the following terms: general manager, functional manager, CIO, and end user. Explain how these roles differ and the skill set each role requires. 2. Explain how data scientists contribute to firms' value creation. 3. Explain why it is critical to the success of modern firms that general and functional managers be directly involved in information systems and technology decision making. 4. Explain why modern firms are increasingly selecting CIOs from the managerial ranks rather than from the technology ranks. 5. Describe Moore's law and its direct and indirect effects on organizations