Question: 1) Define the rebound effect and explain whether it has any connection on the product featured in green marketing campaign. 2) Based on your opinion,

1) Define the rebound effect and explain whether it has any connection on the product featured in green marketing campaign.

2) Based on your opinion, do you think green marketing campaign is a way forward for sustainability? Is there any limitation? Justify your answer.

3) Discuss a case of company that mislead the public about its green claiming and what are the recommendations can be implemented to improve the sustainability of green marketing for that company.

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