Question: 1 . Define the service - product bundle that is being provided for guests, including the tangible services, the intangible services and the facilitating goods.
Define the service product bundle that is being provided for guests, including the tangible services, the intangible services and the facilitating goods. Do you see any missing elements or areas of possible improvement?
Using the service blueprint, make a list of all the potential key service failure point and the points of associated costumer expectations.
For each service failure point in question is it selfservice or service provided by the hotel, and is it highcontact or lowcontact service? Does this indicate any possibilities for improvement?
There are five dimensions to SERVQUAL: responsiveness, assurance, tangibles empathy, and dependability. What dimensions of service quality do you think are important for the hotel?
How should the hotel handle service recovery and service guarantees? Suggest some options they could implement.
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