1) Describe 3-5 segments Starbucks currently targets. Create a table and use the types of segmentation laid out in your text.

Please use the table below:

Profile name	Students (Post Secondary)	Young Professionals	Married Couples	Seniors	Students( Highschool)
Geographic
Demographic
Psychographic
Benefits Sought
Usage Rate

2) a) How does Starbucks position itself for each of the target markets you identified in question #1? Use the positioning strategies outline n class or in the text for this discussion. Is the positioning the same for each target market you have identified or is it different? Why do you think this company has chosen this particular positioning strategy(ies)?

b) Create a positioning statement that you think this company is using.