1. Describe and differentiate between the four types of influencers.

2. Describe a product that would fall into the "Premium" quadrant of the Pricing Strategies Matrix, and explain why.

3. Describe two traditional marketing channels and two digital marketing channels. Explain why your selections are important to have in a marketing strategy.

4. Based on the lecture as it relates to promotions, describe five possible marketing channels which could be used to advertise or promote a product.

5. Describe the four types of segmentation, and detail the types of information they each provide about the customer.

6. Explain what content marketing is, and how it is used.

7. Explain how technology has influenced the way companies look at their products.

8. List the 5Cs and provide a description of each. Select one and explain why you feel it is the most important in marketing management.

9. What is a mission statement and why is it important to a company? Explain how it relates to a company's marketing strategy.

10. Explain why is it important to have integrated marketing communications.

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Four Types of Influencers MegaInfluencers These influencers typically have a massive following often in the millions and are usually celebrities or wellknown personalities They have broad reach but ma... View the full answer