1. Describe four statistical methods and/or forecasting techniques that can be used to evaluate marketing opportunities. 2. Describe a method that can be used for forecasting market growth rate. 3. Explain primary data and list three ways in which primary data can be collected. 4. Explain secondary data and list three sources of secondary data. 5. Outline three differences between qualitative and quantitative research with regard to market research objectives, sample size and data collection and analysis methods. 6. Explain the purpose of the marketing mix and each of its components. 7. Outline four key steps in the marketing process 8. Explain the importance of the product life cycle concept in marketing. Name and explain each of its stages. 9. Outline the importance of the pricing strategy for a business and two types of pricing strategy that a company could use. 10. Identify the Act that underpins privacy obligations and explain small businesses' responsibility in relation to privacy