Question: 1. Describe how economic needs influence the buyer decision process. 2. Understand how psychological variables affect an individuals buying behavior. 3. Understand how social influences

1. Describe how economic needs influence the buyer decision process. 2. Understand how psychological variables affect an individuals buying behavior. 3. Understand how social influences affect an individuals buying behavior. 4. Explain how characteristics of the purchase situation influence consumer behavior. 5. Explain the process by which consumers make buying decisions.

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