Question: 1. Describe the company AMAZON Include: Mission Statement Vision Statement Product line description Company information, such as the size of the company Environmental Analysis 2.

1. Describe the company AMAZON Include:

Mission Statement
Vision Statement
Product line description
Company information, such as the size of the company

Environmental Analysis

2. Analyze the forces that affect the company and marketing efforts.

Competitive Forces

3. Analyze the companys key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.

Economic Forces

4. Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.

Political Forces

5. Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.

Legal, Regulatory, and Ethical Issues

6. Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards or a possible increased regulation on direct mail.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

1. Describe the company AMAZON Include: Mission Statement Vision Statement Product line description Company information, such as the size of the company Environmental Analysis 2. Analyze the forces...

Strategic Marketing Plan Part A: Environmental Analysis and SWOT Analysis Company Description Describe amazon.com Include: Mission Statement Vision Statement Product line description Company...

Strategic Marketing Plan Part A: Environmental Analysis and SWOT Analysis (Due in Wk 2) Company Description Describe the company you are designing the plan for. Include: Mission Statement Vision...

Part A: Environmental Analysis and SWOT Analysis Describe the Dunkin Donuts company you are designing the plan for. Include: Mission Statement Vision Statement Product line description Company...

Describe the Starbucks designing plan Include: Mission Statement Vision Statement Product line description Company information, such as the size of the company

Use the business you selected in Week 1 and complete the prompts provided for Parts A , B , and C in the weeks they correspond to . Delete the provided prompts from each section when you finish each...

Wk 2 - Part A: Environmental Analysis and SWOT Analysis Use the information you researched in your Week 1 assignment for the sections they correspond to in this part. For additional resources that...

Use the information you researched in your Week 1 assignment for the sections they correspond to in this part. For additional resources that may be helpful with components in Part A , refer to the...

For chipotlerestaurant corporation Strategic Marketing Plan TemplateUse the business you selected in Week 1 and complete the prompts provided for Parts A , B , and C in the weeks they correspond to ....

Wk 2- Part A: Environmental Analysis and SWOT Analysis--REI Co-op Use the information you researched in your Week 1 assignment for the sections they correspond to in this part.For additional...

Derive a formula for the strain energy U of the cantilever bar shown in the figure. The bar has circular cross sections and length L. It is subjected to a distributed torque of intensity t per unit...

Who should make the decision about taking risks with others lives in designing products?

There are several recognition and management concepts used in accounting. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ is a constraint that, when there is any doubt, one should avoid overstating assets...

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...