Question: 1. Describe the difference between ethics and laws. 2. What are the five steps in the marketing research approach? 3. List and define the five

1. Describe the difference between ethics and laws.

2. What are the five steps in the marketing research approach?

3. List and define the five dimensions of service quality described in the text.

4. List the key elements of the promotional mix. Why are they used?

5. Discuss the differences between traditional print media and social media with regard to audience reach, expense and access, training, delivery, permanence, credibility, and social authority.

6. List the three steps of the planning phase of the strategic marketing process. Briefly describe actions that make up each of the three steps. What information is collected in each step?

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