Question: 1. Describe the insight generation process used at Ben & Jerry. What benefits did Ben & Jerry's achieve from utilizing the process. 2. Identify Ben

1. Describe the insight generation process used at Ben & Jerry. What benefits did Ben & Jerry's achieve from utilizing the process.

2. Identify Ben & Jerry's various Websites and social media networks and assess its online and social media presence. What recommendations can you make to Ben & Jerry to improve their management of online presence and social media activities?

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