1. Describe the process of reportpreparation. 2. Describe a commonly used format forwriting marketing research reports. 3....
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Question:
1. Describe the process of reportpreparation.
2. Describe a commonly used format forwriting marketing research reports.
3. How should the data items be arranged ina table?
1. Describe the following parts of areport: title page, table of contents, executive summary, problem definition,research design, data analysis, and conclusions and recommendations.
2. Why is the “Limitations and Caveats”section included in the report?
Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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