1. Describe their demographic characteristics (such as age, gender, income, geographic location, marital status, education, race, etc)....

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1. Describe their demographic characteristics (such as age, gender, income, geographic location, marital status, education, race, etc).

2. Describe their psychographic characteristics (such as personality, motivation, attitude, lifestyles, etc).

3. Describe their degree of product/brand usage.

4. Describe their degree of brand loyalty.

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Understanding Cross Cultural Management

ISBN: 9781292015897

3rd Edition

Authors: Marie Joelle Browaeys, Roger Price

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Posted Date: May 10, 2024 05:12 AM

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1. Describe their demographic characteristics (such as age, gender, income, geographic location, marital status, education, race, etc)....

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Understanding Cross Cultural Management

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