$1.$ Describe what the Balanced Score card entails when used in strategic planning.

$2.$ Use the four perspectives of the Balanced scorecard to formulate goals$/$targets that are aligned with the strategic direction of Standard Bank stated below:

$\text{'}$We have a strength of presence and deep capabilities across $20$ African economies. We fiercely defend our strong market positions in South Africa and we strive to grow rapidly throughout Africa. Our strategy is what we need to do to achieve our purpose. In the pursuit of our purpose, we will leverage the competitive advantages we have to defend our franchise, we will grow our businesses in our chosen segments and markets, and we will optimise our businesses. Our four business units execute our strategy, and the group drives synergies between the business units as well as the efficient allocation of the group$$s capital and other resources. OUR PURPOSE IS WHY WE EXIST: Africa is our home, we drive her growth.$\text{'}$