Question: 1. Describe why a manager needs to understand the characteristics and importance of financial markets including risk and efficiency. 2. Describe why cash flows are

1. Describe why a manager needs to understand the characteristics and importance of financial markets including risk and efficiency.

2. Describe why cash flows are more important than sales in a business

3. Discuss what could happen if management does not fulfill its financial responsibilities related to the business--dig deeper than just the business will fail. Find an article that highlights a real life example of management making poor financial decisions that affected the business.

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