$1.$ Describe why your company needs to diversify. What problem will diversifying the company solve? What kinds of quantitative and qualitative data will you target in your research on the current auto industry and the new industry?

sales by region,

sales by fuel type $($e$.$g$.,$ electric, hybrid, gas$),$

sales by body type of the vehicle $($e$.$g$.,$ SUVs, trucks, sedans$),$ and

the total value of the industry.

trends in the types of motors consumers are wanting in their cars $($e$.$g$.,$ electric, gas$),$

trends in customer demands like vehicle color, style, and extra features,

trends in fuel efficiency that customers are demanding, and

trends in the body types of vehicles sold $($e$.$g$.,$ SUVs, trucks, sedans, motorcycles$).$

Now that you$$ve conducted your research, you$$re ready to write a broad description of the current state of the U$.$S$.$ automotive manufacturing industry for your executive summary. Make sure to include the following information:

the total value of the industry

sales by region

sales by fuel and motor type $($electric$,$ hybrid, gas, diesel$)$

sales by body types of vehicles sold $($e$.$g$.,$ SUVs, trucks, sedans$)$

any other relevant data that will help your manager understand the current automotive industry

$2.$ Using information from your research, provide a broad description of the U$.$S$.$ automotive industry. Be sure to include information related to each item listed above.

Now that you$$ve defined the problem you want to solve and described the automotive industry, it$$s time to describe the current trends impacting that industry. You can illustrate these trends by either $(1)$ providing data such as how sales for different types of cars have changed over time, $(2)$ quoting forecasts by experts, or $(3)$ discussing the results of customer surveys. Be sure to include the following information:

trends in products, such as different types of motors

trends in the body types of vehicles sold $($SUVs$,$ trucks, sedans$)$

trends in customer demands relating to cost$,$ safety features, vehicle color, etc.

any other data that will help your manager understand important trends in the automotive market

$3.$ Using data from your research, write your description of the current market trends in the automotive industry. Be sure to include information related to each item listed above.