Question: 1. determine why it is sometimes misleading to compare a companys financial ratios with those of other firms that operate within the same industry. Support

1. determine why it is sometimes misleading to compare a companys financial ratios with those of other firms that operate within the same industry. Support your response with one (1) example.

2. Use the analysis of TFCs financial statements below and provide a rationale for your response determine two (2) strategies that TFC could utilize to reach its expansion goals

Finanicial Ratios for Trevose Fitness Center
Liquidity Ratios: 2011 2012 2013 (e) Industry Average
Current 3.22 3.57 1.34 2
Quick 3.04 3.37 1.13 1.8
Asset Management Ratios: 2011 2012 2013 (e) Industry Average
Total Asset Turnover 0.68 0.70 0.59 0.5
DSO 10.43 Days 12.63 Days 11.06 Days 30 Days
Debt Management Ratios: 2011 2012 2013 (e) Industry Average
Debt to Equity 0.68 0.52 0.61 0.5
Times Interest Earned 33.00 31.78 8.67 10
Profitabiltiy Ratios: 2011 2012 2013 (e) Industry Average
Net Profit Margin 0.22 0.21 0.06 0.1
Return on Equity (ROE) 0.25 0.23 0.06 0.12
Market Value Ratio: 2011 2012 2013 (e) Industry Average
Price/Earnings (P/E) 3.91 4.33 3

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