1) Develop a brief moderator's guide that will work to address your client's research objective. Client: Amazon Research Objective: Amazon is interested in finding out (1) the best new features to include in next year's Fire tablet as well as (2) the key message points that will differentiate the upgraded Fire tablet from competitive offerings. Your moderator's guide should include the following components. a. Introduction (should include the role of moderator, purpose of the session, and ground rules). b. Ice breaker activity (should incorporate research topic in some way). C. Series of open-ended questions to elicit conversation among participants. d. These two focus group activities should be fleshed out with specific instructions for participants. Surveys: Participants take a short survey on the topic at hand and discuss why results among the group are similar or different. Voting: Participants vote on concepts or solutions and discuss the outcome