1. Develop a list of information sources for new product ideas for the car industry. 2. What...
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1. Develop a list of information sources for new product ideas for the car industry.
2. What are the advantages and disadvantages of test marketing?
3. Compare and contrast three ways of modifying a product.
4. What are the stages of the product adoption process, and how do they affect the commercialization phase?
Related Book For
Fundamentals of human resource management
ISBN: 978-0073530468
4th edition
Authors: Raymond A. Noe, John R. Hollenbeck, Barry Gerhart, Patrick M
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