1) Development of a detailed first-year implementation plan requires

a. translating the strategic goals and objectives

b. major initiatives developed during strategy formation

c. Both A and B

d. Neither A or B

2) The proposed strategic plan that is submitted to the board of directors for review and approval should include

a. future market assumptions

b. a review of proposal strategic priorites

c. key findings from external and internal environmental analysis

d. all of the above

3) A comprehensive communication plan involves

a. presentation materials

b. the identification of target audiences

c. key messages for targeted individuals

d. all of the above