1) Did Eli Lilly pursue the right strategy to enter the Indian market? 2) How would you...
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Question:
1) Did Eli Lilly pursue the right strategy to enter the Indian market?
2) How would you assess the overall performance of the joint venture? Was it a success? What did each partner learn from the joint venture?
3) What action should Lilly take regarding the joint venture now? What are the implications regarding your recommendation?
Eli Lilly in India case (Case Number 904M16)
Related Book For
Auditing An International Approach
ISBN: 978-0071051415
6th edition
Authors: Wally J. Smieliauskas, Kathryn Bewley
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