1. Dimension cannot have own hierarchy

True

False

2. Following are examples of measures - check all that apply:

Profit/Loss in dollars

Product code

Zip code

Sales in dollars

Margin %

Volume (such as liters or gallons)

Weight

Returns in units

3. Why is the Pareto principle important in marketing analytics? Check all that apply"

It shows how few things (products, customers, salespeople, etc) can have a significant impact

It shows how dependent a business is on a small percentage of customers

It shows how profits are distributed

It helps to explain dependency on few items to managers and executives