$1)$Discuss features of the Internet audience, the basic concepts of consumer behavior and purchasing, and how consumers behave online.

$2)$What is marketing automation and how does it work?

$3)$Discuss the concepts of price discrimination, dynamic pricing, and versioning, bringing out clearly their similarities and differences

$4)$What are marketing analytics and why are they important?

$5)$Describe and discuss the five stages in the consumer decision process $($search for more information, evaluation of alternatives, the actual purchase decision, and post purchase contract.

$6)$Define and discuss the typical pricing models for online marketing communications.