Question: 1. Discuss how consumer characteristics influence buying behavior 2. Discuss how psychological processes influence consumer responses to the marketing program 3. Determine how consumer influence

1. Discuss how consumer characteristics influence buying behavior

2. Discuss how psychological processes influence consumer responses to the marketing program

3. Determine how consumer influence purchasing decision

4. Recommend ways on how consumer stray from the deliberative, rational decision process

5. Discuss Thaler's four principles in reacting to gains and losses

Please explain in detail and cite your references/links for double-checking. Thank you!

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