Question: 1) Discuss how TWC creates value for consumers by identifying the eight (8) Ps of their marketing mix strategy. Briefly justify your answer. 2) Discuss

1) Discuss how TWC creates value for consumers by identifying the eight (8) Ps of their marketing mix strategy. Briefly justify your answer. 2) Discuss how TWC segments its target audience by identifying relevant market segmentation variables. Describe a profile of a typical TWC customer. 3) List and explain five prominent features of TWC. Based on these features, what should be a good promotion plan for TWC? 4) Describe the environmental forces that affect the companys ability to serve its customers. Explain how changes in the macroenvironment could affect TWCs marketing decisions. Identify at least two macro-environmental forces and discuss how these trends may shape opportunities for TWC in the relevant market

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