Question: 1. Discusses how Hersheys strategy has evolved from its start in 1900 to present 2. Asses how well Hersheys strategy passes the three tests of

1. Discusses how Hersheys strategy has evolved from its start in 1900 to present

2. Asses how well Hersheys strategy passes the three tests of a winning strategy.

  • fit (external, internal, and dynamic consistency)
  • competitive advantage (durable competitive advantage)
  • performance (outstanding financial and market performance)

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