$(1)$ Distribution involves making products available to the consumer.

T

F

$(2)$ No single pricing formula will work for all businesses, nor is there a formula that will assure maximum profits in all situations.

T F

$(3)$ Physical distribution starts with understanding consumer needs$/$wants and finding low$-$cost solutions to getting goods to consumers.

T

F

$(4)$ The focal point of marketing decisions is the customer.

T

F

$(5)$ With intensive distribution, manufacturers are usually very careful in their selection of responsible retailers who sell their products.

T

F

$(6)$ A brand helps a company differentiate its offerings from those of competitors.

T

F

$(7)$ Understanding the characteristics and motivations of the ultimate consumer is one of the most important responsibilities of a Marketing Manager.

T

F

$(8)$ The aim of market segmentation is to identify groups of buyers based on similarities and then develop a marketing strategy based on those similarities.

$T$

F

$(9)$ Many consumers use price as an indicator of quality. T

F

$(10)$ Competitive analysis strives to discover a competitive advantage.