$1.$ Do an Environmental Analysis for Tesla with special focus on market changes and trends and competitors. You can use the Plan Preparation Presentation for this purpose. $(5$ marks$)$

$2.$ What are the different segments in the US auto market? $(3$ marks$)$

$3.$ Clearly define Tesla target market. $(5$ marks$).$

a$.$ Determine the size$/$potential of the target market in dollars. Show your calculations. Use data from the case only. $(15$ marks$)$

$4.$ What are the market drivers and market enablers for Tesla in the US market? $(10$ marks$)$

$5.$ What will be the Objectives of your plan? $(3$ marks$)$

$6.$ What overall Marketing Strategy $($hint: Porter$$s strategic options$)$ will you use to achieve the objectives $($do not confuse strategy with marketing mix plans$)?(8$ marks$)$

$7.$ Where does Tesla fit in the BCG matrix in $2018?(5$ marks$)$

$8.$ What is the brand positioning of Tesla? Define in a sentence. $(6$ marks$)$

$9.$ How will you innovatively manage the marketing mix elements to make Tesla successful in the US auto market?

a$.$ Accordingly define your:

i$.$ Product strategy $(5$ marks$)$

ii$.$ Pricing strategy $(5$ marks$)$

iii. Promotional strategy, including proposed budget with justification $(5$ marks$)$

iv$.$ Distribution strategy $(5$ marks$)$

$10.$ Include a $5-$year sales forecast, $20192023,$ in your Plan. Use data from the case and clearly state your assumptions. $(15$ marks$)$

$11.$ Tesla is in loss up to Q$4,2017.$ What does the Marketing Plan propose to convert that into a profit $($best way to achieve this$)?$ Justify from data in the case. $(5$ marks$)$