1. Do you agree with the statement at the end of the case that Mission statements are subject to change, limit and expand according to the need of the hour? If yes, what changes would you recommend for PBL to bring about in its mission statement, and why? [3] 2. Identify PBLs strengths, weaknesses, opportunities, and threats. Mention at least two points under each segment. Suggest how PBL can utilize its strengths to counteract the threats, as threats are the external factors which are largely incontrollable. [5] 3. Place the different SBUs (Strategic Business Units) of PBL on the BCG matrix based on your knowledge of them. Also, justify your reasoning for their placement. [2] Pakistan Beverage Limited (PBL) is Pakistan's biggest refreshment producer. Its present activity, covering a region in excess of 60 sections of land and spreading over three urban communities, additionally brags 20 express workmanship Liquid Refreshment Beverages (LRB) fabricating lines. PBL has a vast and effective line of business which is due to its rigid departmental, organizational, and managerial structure. PBLs line of business is related to its products which mainly include two operational lines; one of the carbonated soda production under which all the carbonated drinks such as Pepsi, Sting, Mountain Dew, etc. come under consideration, whereas they are also engaged in the non-carbonated line of production including Aquafina, and juices such as Slice and Tropicana. Other than this, they have a separate line of production of dairy related products which comes under the supervision of Pakola brand under the PBL family and consists of many successful products. Furthermore, PBL has expanded its line of business now by investing in the sports division with the production of sports related drinks such as Gatorade, which would enhance and improve its line of business for many years to come in the future. Being an enormous business project, Pakistan Beverage Limited has got appreciable competitors. As it is a franchise of PepsiCo, its one of the most globally renowned competitors is Coca Cola, a rivalry which has been going on for about a century. Pakistan Beverage has many other competitors such as Nestle water, tea brands such as Tapal and Everyday, Nestle Fruita Vital juices, Powerade and Activade, Nescafe Coffee, Gourment Drinks, etc. The beverage giant covers a large portion of power in the market. It has also exploited its dominance to nurture favorable relations with retailers and gained significant and easy accessible shelf space. PBL ensures the quality of its products by daily sample checking. The staff is highly efficient and innovative when considered about the changes in market trends. The company also has maintained a plan for any sort of challenges or problems which the company could face in coming years. The developments are done according to the taste of the consumers. As stated by the executive director, the company has a low rate of turnover, which indicates that people are highly motivated & satisfied. Apart from the salaries, employees are given overtime, annual bonuses, and interest free loans. On the negative side, as regards the company sales are concerned, most of the revenue from their production line is from Pepsi and this product dependence may create adverse effect in long term future of the organization. Also, an important point to be considered is the accurate launching of new products in relation to the market trends as it may be negative for the brand image. An example of this is the failed introduction of a new flavor of Mountain Dew by PBL. One of the other drawbacks the company has to face is political instability. The government doesnt provide with any sort of relaxation in taxes, which does not contribute in the ease of doing business in monetary terms. PBLs mission statement states, We aim to serve our consumers by meeting their needs and expectations through our continued dedication to provide the best quality of products we produce and beverages we brand. Our reward would be our consumers making us market leaders in the industry and enabling us to earn profitable returns through their loyalty, with which we can make sure of theirs and our stakeholders prosperity. This mission statement of Pakbev is very well written and clearly depicts its goals, which revolves around ensuring the same age-old quality of products that has been extended since its inception, even improved, and that which its vast pool of loyal customers expect and demand. But again, mission statements are subject to change, limit and expand according to the need of the hour, and even corporate giants are required to do it.