Question: 1 . Do you feel that the forecasting procedure being done by both companies is effective? 2 . Is the forecasting adequate for a seasonal
Do you feel that the forecasting procedure being done by both companies is
effective?
Is the forecasting adequate for a seasonal business?
Are the correct individuals being brought into the forecasting process?
Is the collection and preparation of data adequate? Aristo:
A tool called Galt was used by the marketing managers to aggregate input from the
sales force. A detailed spreadsheet was prepared from this information with formulas
to track the distribution channels onhand inventory as well as each customers
individual forecast. The two streams of data were merged. The cumulative information
was rolled up and imported into the spreadsheet that the supply chain uses for
planning. The forecast is then reviewed with the marketing managers and supply chain
staff. Chemco:
Microsoft Excel with TM bolton application was the tool used to aggregate input from
the sales force. It also pulled in current onhand inventory. The Demand Manager was
responsible for collecting the sales input and updating the forecast database in
TM The sales forecast was updated once per month on a rolling month
basis. The sales force provided their updated forecast by the end of the first week of
the month. A demand meeting was held the second week of the month with the
Demand Manager responsible for facilitating and distributing documents needed at the
meeting. The Sales Managers, Marketing Managers, field sales force, and Supply
Planners attend. The Supply Managers have read only access to the TM database
and update their production plans using the forecast The approved forecast is released
to the Supply Managers the day after the demand meeting.
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