1) Do you find that social media ads work effectively for a brand? Either yes or no, you must present evidence to prove your answer. 2) Which social media channel/app do you find most effective for a business to use and why? 3) What are the risks that a company faces when performing social media marketing campaigns? i) Find a story where a company suffered setbacks (like brand image, bad PR, financial, etc..) due to errors on social media. Reference(s) required for information.