Question: 1 Do you think their strategy has changed since then? 2 . Identify the benefits and disadvantages of the alliance for each company. 3 .

1Do you think their strategy has changed since then?
2.Identify the benefits and disadvantages of the alliance for each company.
3.What strategic action would you suggest to ensure all parties (Uber, taxi industry, drivers, customers) benefit from this alliance? Consider regulators, government agencies and fair labour practices.

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