Question: 1. Does Pike have a central claim in this article, and if so, what is it? 2. One of Pike's purposes is to define native

1. Does Pike have a central claim in this article, and if so, what is it?

2. One of Pike's purposes is to define "native advertising" so that he can discuss it. What strategies does he use to define the concept?

3. Are you familiar with the kind of native advertising that Pike is referring to? How does it differ from other kinds of advertisement you have encountered?

4. Do you have confidence in the "advertising and content industry" that they can do the kind of self-regulating that Pike says is the status quo at this time? Why or why not?

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