1. Does SiriusXMs cost structure allow for acceptable profit margins?

A) SiriusXM needs to raise its subscription fees to earn more profits.

• b) SiriusXMs cost structure does not allow for an acceptable profit margin.

• c) SiriusXMs cost structure allows for an acceptable profit margin.

• d) SiriusXM needs to lower its subscription fees to get more customers.

• e) It is difficult to determine whether SiriusXMs cost structure allows for an acceptable profit margin.

2. Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these?

• a) Apples strategy is keyed in on the unique needs of a niche market by outcompeting rivals by having lower costs and being able to serve niche consumers at a lower price.

• b)Apples strategy is keyed in on copying the strategies of its most successful industry rivals.

• c)Apples strategy is keyed in on a best-cost provider strategy, which is a combination of low-cost provider and differentiation strategies which aims at having lower costs than rivals while simultaneously offering better differentiation attributes.

• D)Apple's strategy is keyed in on a cost-based advantage by providing its products at a lower cost, which rivals find hard to match.

• Apples strategy is keyed in on differentiating features from that of its rivals in ways that will appeal to a broad spectrum of buyers.

3. What is there about Apples strategy that can lead to sustainable competitive advantage?

• A) Apple has a sustainable competitive advantage by achieving a cost-based advantage over its rivals.

• B)Apple has a sustainable competitive advantage because it is flexible and can react quickly to copy new features introduced by rivals.

• C)Apple has a sustainable competitive advantage by concentrating on a narrow buyer segment and outcompeting rivals by offering buyers customized attributes that meet their specialized needs and tastes better than rivals products.

• D)Apple has sustained its competitive advantage through being sufficiently innovative to thwart the efforts of rivals to copy or closely imitate the product offering.

• E)Apple has a sustainable competitive advantage by concentrating on a narrow buyer segment and outcompeting rivals by having lower costs and thus being able to serve niche consumers at a lower price.