$1$e purpose of a positioning statement is to

Multiple Choice

anblyze the differences between different products in a markel and how customers perceive them.

provide focus for a marketing mix by concisely stating its most imponant featutes.

detail which consumers are included in the target market for a given markeling mix.

offer customers o brief and catchy summary of what makes a product or service unique.

describe a company's ovetall marketing strategy in detail,