1. Effective Public Relations (text) introduces the management function dealing with:

A. putting a positive spin on bad news.

B. altering perceptions and manufacturing consent.

C. professional subterfuge and deception.

D. relationships between organizations and stakeholders.

E. relationships within families, work teams, and groups.

2. The contemporary concept of public relations is based on which of the following key words?

A. Inducing, engineering and creating

B. Asymmetric, one-way and propaganda

C. Reciprocal, mutual and between

D. International, global and diverse

E. Alter, reshape and manufacture

3. When Harwood L. Childs wrote that the basic function of public relations is to reconcile or adjust in the public interest, to what was he referring?

A. Uniting public opinion

B. Helping organizations change

C. Twoway communication

D. Inducing public support

E. Propaganda and persuasion