Question: 1. Essay: Describe how tactical elements (e.g., distribution, etc.) might change over the product lifecycle and what those changes reflect about the market (c.g., customer,

1. Essay: Describe how tactical elements (e.g., distribution, etc.) might change

over the product lifecycle and what those changes reflect about the market

1. Essay: Describe how tactical elements (e.g., distribution, etc.) might change over the product lifecycle and what those changes reflect about the market (c.g., customer, competition, etc.) 2. Short Answer: Explain one reason why brands are important and one reason they have limitations. 3. Short Answer: Explain one aspect of how pricing represents more than just he dollar value paid

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